Hallo-scream from the Ocean!

2020 Halloween for Ocean Sustainability
FiDive x OneBreath Co-branding Event

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Event Summary

100+ Participants

Over 100 participants to take part in the 10-minute event.

10+ Media Exposure

Generating news exposure in both Taiwan and USA.

Legislator as Guest

Legislator Pi-ru Tsai of Taiwan People's Party came supporting.

5-Star Rating on FB

Over 20+ participants leaving 5-star feedback on FiDive's FB.

50 Giveaway Swoped Up

Resulting in special delivery to supply enough giveaways.

Event Highlights


Local kids in Taiwan dressed up in costumes and took group pictures with the executive team.

Legislator Pi-ru Tsai of Taiwan People’s Party showed up as a surprise guest supporting the event.

Event Highlight 3

The event attracted over 100 parents and kids to line up a crew with 10 minutes.

FiDive 2020 Halloween 18

The three OneBreath Knights 4 Sustainability held the dolls of a dolphin, shark, and green sea turtle.

Halloween Tree
FiDive 2020 Halloween Onsite 14

Kids rescued a dolphin, shark, and green sea turtle from fish nets and plastics.

Event Highlight 7

Kids identified the global eco-friendly symbols and International Universal Recycling Codes.

FiDive 2020 Halloween 16

Kids practiced recycling by putting a plastic bottle into Taipei City’s 2-in-1 recycle bag.

FiDive Sustainability for Ocean 5

Kids learned how fish nets and plastic products would pose threats to marine creatures.

Halloween RIP
FiDive 2020 Halloween 22

Local people demonstrated their strong interests in the environmental issues about the ocean life.

Event Highlight 6

Kids received FiDive4Ocean Lollipops, showing their potential ability in sustainability practice.

Event Detail

Taiwan Legislator as a Srprise Guest

Legislator Pi-ru Tsai of Taiwan People’s Party, who showed up at our charity event to give her support to FiDive and OneBreath’s efforts on ocean sustainability promotion. She also challenged the rescue mission of saving tangled marine creatures. Legislator Tsai is currently drafting a bill for animal rights.

Taiwan Legislator as a Srprise Guest​
Taiwan Legislator as a Srprise Guest​ 2

OneBreath Knights 4 Sustainability

The executive team was wearing OneBreath’s Yamamoto Super Stretchy wetsuits, dressing up as the renowned knights from a Japanese popular TV series for teenagers.

OneBreath Knights 4 Sustainability​ 1
OneBreath Knights 4 Sustainability​ 2

FiDive Safety Boys

The FiDive Safety boys also joined the executive team as the instructors to communicate with the public the importance of ocean sustainability.

Halloween FiDive Safety Boy
Halloween FiDive Safety Boy 2

FiDive4Ocean Lollipops

Any challenger who rescued one tangled marine creature and identified international eco-friendly symbols, as well as International Universal Recycling Codes, would receive one FiDive4Ocean Lollipop as a reward.

FiDive4Ocean Lollipops 2
FiDive4Ocean Lollipops

OneBreath Shark Gummy Candy

The specially-made event sweets, FiDive4Ocean Lollipop, were all swooped up within ten minutes, prompting OneBreath to offer extra giveaway sweets, twenty bags of shark gummy candy, with special delivery.

OneBreath Shark Gummy Candy 2

Overwhelmed Feedback

from the Public

The event had drawn over 100 parents along with children as participants. Some of the participants left their supportive comments on FiDive’s Facebook Fanpage.

Overwhelmed Feedback from the Public FiDive

Event Briefing

FiDive is currently seeking opportunities to cooperate with brands and business groups in Taiwan in order to accelerate the landing of sustainability development and management in local businesses. FiDive believes that the first step is to build it’s brand impressions through a series of promotion activities highlighting on environment issues, leveraging the intrigued interests of the public to create momentum on GREEN project co-operations between FiDive and local business that are up for green actions.

OneBreath is a newly founded freediving wetsuit brand in Taiwan, aiming to offer its customers customized like wetsuit experience. With similar ideas about promoting ocean sustainability, the two brands had decided to jointly hold a flash mob event to emphasize the importance of it. Issues of environmental crisis often come with a heavy sense of morality and responsibility and that may scare people away, however, the messages could be delivered much better and be less stressful to the public by leveraging the joyful Halloween ambience. So here is the 2020 Halloween for Ocean Sustainability Flash Mob Event.



Sea Turtle




shark, sea, ocean



Sharks are endangered as an exclusive result of human impacts and activities. Today, the main shark threats include commercial shark finning (for traditional medicine and shark fin soup) and entanglement in commercial fishing gear.


turtle, sea, diving


Sea Turtle

Mainly overharvesting of sea turtles for meat, eggs, leather, and tortoise shells up until the 1970s caused turtle populations to crash. All species of sea turtles are threatened or endangered and protected through Florida Statues, Chapter 370, and by the United States Endangered Species Act of 1973.

Sea Turtle Conservation Bonaire

dolphin, swimming, jumping



As a result of whaling and other human and natural influences, sixteen species of whales and dolphins are considered to be in danger of extinction according to the Endangered Species Act. Furthermore, because our knowledge about most dolphins and whales is lacking, there may be many more endangered species.

Dolphin Research Center

Halloween Flash Mob for Ocean Sustainability

We care about the ocean and we care more about how you connect yourself to the ocean. —— FiDive & OneBreath

FiDive Sustainability Education
FiDive Sustainability Education 2
FiDive Sustainability Education 3

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